Bharti Airtel & Radio Mirchi Presents Mirchi Mobile on Airtel
Bharti Airtel joins hands with Radio Mirchi and together they are launching Mirchi on Airtel without any FM receivers in the handset.
Now Airtel customers can enjoy their favourite Radio Mirchi channels on Airtel, even while their handset doesn’t have FM receiver. Customers can tune to any 12 Radio Mirchi channels and enjoy 100 minutes on Radio Mirchi just for Rs. 10 per week charges. To subscribe for Airtel Radio Mirchi service, customers have to dial 59830.
Airtel Radio Mirchi service is available for customers in Delhi and Mumbai only. Where as Airtel Radio Mirchi will be available in other circles very soon.
Announcing the launch of the service, Mr. Shireesh Joshi, Director-Marketing, Mobile Services, Bharti Airtel said, “Airtel is committed to continue delivering innovative offerings that enhance our customer’s experience on their mobile phones. Today, we are happy to partner with Radio Mirchi to innovate the radio listening experience for our customers – enabling them to carry their favourite radio experience wherever they go to any part of the country. Not limited by location or by handset features, Mirchi Mobile on Airtel offers a unique experience – only for Airtel customers.”
Announcing the launch of the service, Nandan Srinath – Head of mobility initiatives for the Times Group, said “Mirchi Mobile is a fantastic new avatar of Radio Mirchi; the brand has always been at the forefront of change and new technology and continues to be the #1 brand in the radio space nationally. This new service will allow Mirchi to be available more widely, in new formats and to more listeners than ever before. We are proud to partner with Airtel in this venture”.