Idea Cellular has come with a new Value Added Service- PreTones for its prepaid customers in Andhra Pradesh. With Idea Cellular PreTones service, customers can listen their favourite content, everytime they make a voice call.

By connecting to Idea PreTones VAS, customer can enjoy live cricket action, jokes to tickle the funny bone, breaking news as it happens, astrology forecast, latest movie review and spicy Bollywood gossip, before connecting to the call.
Customers can avail the service by dialing 55955 from their handset. Customers are going to be charged Rs. 1 per day for the service. PreTones customers can register their preferences on the IVR, and can resume listening to the content by dialing 55955, after the call is completed.
Launching the new initiative, Mr. Subbaraman Iyer, Chief Operating Officer - Andhra Pradesh, IDEA Cellular said, "At Idea, we constantly innovate to bring facilities closer to mobile consumers and delight them with rich content offering in the mobile infotainment space. ‘PreTones' brings the best-of-breed technologies to the mobile market, promising a first-of-its-kind mobile calling experience for over 6 million Idea subscribers in Andhra Pradesh".
Mr. Rajiv Madhok, CEO of Oorja said, "In order for a service to prove successful it should meet the user requirements, along with easy access and value for money. Through PreTones, we aim to fulfill all these expectations. Our partnership with Idea Cellular will enable us to reach out to a large base of mobile consumers in AP".