Idea Comes With A New Idea- Use Mobile! Save Paper!
Idea Cellular has started a new mission for a greener Earth! Idea’s new motto for green planet is ‘Use Mobile, Save Paper’. What an Idea!
After Talk for India Hour, Idea has come up with another campaign to build its brand image. In its new TVC campaign, Idea Cellular suggests various useful ways to save paper and use mobile phone for various activities like reading daily newspapers, generating e-bills, making payments and transactions, issuing e-tickets and boarding passes.
Brand Ambassador of Idea, Abhishek Bachchan, is playing the role of a Tree in the advertisement who proposes an Idea of using mobile phone to save paper and thus the Mother Earth! We have to say - What an Idea Sirji!
It is a very interesting way to make people aware of hazards of global warming. More interesting is the approach Idea Cellular has taken to capture the hearts and subsequently, the customer base in India. Idea Cellular marketing team knows the way to an Indian's heart. And if all this does some good to the nation and to the world while making money for Idea Cellular - then its a perfectly acceptable marketing ploy!