Idea Sponsors Deccan Chargers in IPL-3 Starting March 2010
Idea Sponsors Deccan Chargers in IPL-3 Starting in March 2010.
Idea Cellular is going to sponsor IPL champions, Deccan Chargers of Hyderabad. In Indian Premier League (IPL) T20 Cricket Tournament starting from March 2010, Idea Cellular will sponsor Deccan Chargers.
Idea always believes in being a ‘Champion, Elevating and Humane’ brand. As Deccan Chargers is the champion of IPL and Idea believes in champions.
In the IPL3, all 27 players of Team Deccan Chargers, along with the Coach and support staff with carry IDEA logo on the front of their jersey and trousers. While Team Captain Adam Gilchrist, Ace batsmen Andrew Symonds and Rohit Sharma, pace bowler Chaminda Vaas, and several other leading international players such as Ryan Harris, Dwyane Smith, Scott Styris, Kemar Roach and Fidel Edwards will wear Brand IDEA during all their sporting action during the forthcoming T20 championship.
IDEA will also introduces a range of value added services on Voice, SMS and WAP portal for its customers to connect people with Deccan Chargers.
Announcing the partnership, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said, “The Cricket fever is rising and IPL 3 will only add more excitement to it, further electrifying the cricket frenzy nation. Going with our essential brand promise of bringing champion ideas through the power of mobility, we have partnered with the Champions of IPL, to offer cricket entertainment by the Deccan Chargers to our 60 million subscribers across the country. With IPL being back in the country, we are confident that this tie up will offer a huge platform to create visibility for Brand Idea through on-ground cricket action, and magnify the impact by reaching out to a larger audience through various media platforms.”
Speaking on the occasion, Mr. Dinesh Wadhwa, Chief Operating Officer, Deccan Chargers Sporting Ventures Ltd., said, “IPL is the most followed sporting event in the country. The success of Deccan Chargers in the last tournament has further increased the fan-following of the team. Our partnership with IDEA Cellular will take the team to a higher plane of reach and visibility by connecting with millions of mobile consumers in the country. We hope to have a long-term, mutually beneficial association with IDEA.”