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Tata Teleservices Introduces A New Value Added Service- Push 4 All Mail

Tata Teleservices has launched a new Value Added Service- Push 4 All Mail for Tata Indicom and Tata Docomo customers. Push 4 All Mail service allows customers to access multiple email accounts via SMS. Customers can check, send, receive or forward emails on the move.

Tata Teleservices Push 4 All Mail service allows users to access their Gmail, Hotmail or Yahoo emails on any type of handset via SMS.
Now customers need not to pay for heavy data plans or high end phones to receive emails or rich attachments. Customers can avail the service on the move at any time. It is the cheapest way to access emails even on low end mobiles without subscribing for data plans.
Customers can compose, reply, forward, delete and filter emails by using Push 4 All Mail. Customers can subscribe for Push 4 All Mail service by sending SMS “optin
” to 582829 (Tata Indicom) or 52206 (Tata Docomo). Customers will be charged Rs. 15 per month and 50 paisa per SMS sent to short code.
At the launch of this service, Mr. Zubin Dubash, AVP VAS, New Products Development, Tata Teleservices Limited, said “Push 4 All Mail is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS. Today consumer preferences are changing dramatically and as a telecom operator it’s important to listen to consumer’s voice and offer services that make a meaningful impact both in terms of service and revenues.”
“We are extremely please at the commercial launch of Tata’s newly branded Push 4 All Mail SMSbased push-mail service and look forward to some very meaningful traction throughout 2010,” said Anthony DeCristofaro, President and CEO, iseemedia. “Tata Teleservices is the first operator in India to offer a push-mail service ubiquitously on all handsets which will revolutionize the way users receive and send their email via SMS, seamlessly from basic phone sets.”

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