TTSL & Future Group Joins Hands to Offer GSM Service Brand T24
Tata Teleservice Ltd. has joined hands with Future Group and together they will offer new GSM service Brand T24 to subscriber.
With T24 service people can avail shopping benefits for talking and talktime benefits for shopping.
TTSL and Future Group will launch new GSM service Brand T24. The starter kit for T24 will be available at Future Group stores. With T24 service subscribers can talk 24 hours. With T24 subscribers can avail dual benefits with ‘Shop More, Talk More’ and ‘Talk More, Shop More’ scheme.
TTSL managing director Anil Sardana said, “This is a franchise model. Under the partnership, Future Group will sell TTSL GSM connections under the brand name, T24, to customers in its retail outlets.”
He added, “This is a unique marketing alliance between a retailer and a telecom operator. The service is only available to Future Group consumers. The starter-kit for T24 will be available at Future Group stores. T-24 stands for Talk 24, and is a natural choice of brand-name for us in this unique partnership, one that it will provide customers with a dual advantage throughout the day—‘Shop More, Talk More’ and ‘Talk More, Shop More”.
Speaking about the launch, Future Group CEO Kishore Biyani said, “Customers will get shopping benefits for talking, and talk-time benefits each time they shop”.